Lulus Style Guide: How to Build a Head-Turning Wardrobe Without Breaking the Bank

Lulus Style Guide: How to Build a Head-Turning Wardrobe Without Breaking the Bank

By Vanessa | March 10, 2025

If you’ve ever scrolled through Instagram and wondered how influencers manage to look effortlessly chic without spending a fortune, chances are they’ve discovered the magic of Lulus. This online fashion retailer has become a go-to destination for style-savvy shoppers who want trendy, high-quality pieces at prices that won’t make their wallets weep.

Whether you’re hunting for the perfect little black dress, a show-stopping gown for a special occasion, or everyday essentials that make you feel like a million bucks, Lulus has you covered. Let’s dive into everything you need to know about shopping at Lulus and how to build a wardrobe that turns heads without breaking the bank.

Lulus Dress Collection

Discover Lulus’ stunning collection of dresses for every occasion

What Makes Lulus Special?

Founded in the mid-1990s in Chico, California, Lulus started as a small vintage boutique and has since evolved into one of the most beloved online fashion destinations. What sets Lulus apart is their commitment to offering on-trend styles at accessible price points, without sacrificing quality.

The Lulus Philosophy

At its core, Lulus believes that fashion should be fun, affordable, and accessible to everyone. Their collections are carefully curated to include:

  • Trendy pieces that reflect current runway styles
  • Timeless classics that never go out of style
  • Versatile basics that can be mixed and matched
  • Statement pieces for special occasions
Lulus Casual Wear

Effortless everyday style with Lulus casual collection

Shopping Categories at Lulus

Dresses for Every Occasion

Lulus is perhaps best known for their incredible dress selection. From casual sundresses to formal gowns, they’ve got something for every event on your calendar:

  • Casual Dresses: Perfect for brunch dates, shopping trips, or casual Fridays at the office
  • Cocktail Dresses: Ideal for parties, date nights, and semi-formal events
  • Maxi Dresses: Flowing, elegant options for summer weddings or beach vacations
  • Formal Gowns: Show-stopping pieces for galas, proms, and black-tie events
  • Bridesmaid Dresses: Coordinated styles in various colors to suit any wedding theme

Tops and Bottoms

Building a versatile wardrobe means having great separates. Lulus offers:

  • Blouses and button-downs for professional settings
  • Crop tops and bodysuits for nights out
  • Sweaters and cardigans for layering
  • Jeans, trousers, and skirts in various cuts and styles
Lulus Accessories

Complete your look with Lulus’ curated accessories collection

Accessories and Shoes

No outfit is complete without the right accessories. Lulus carries:

  • Statement jewelry to elevate any look
  • Handbags and clutches for every occasion
  • Shoes ranging from casual sandals to elegant heels
  • Belts, scarves, and other finishing touches

How to Shop Smart at Lulus

Know Your Measurements

Since Lulus is an online-only retailer, getting the right fit is crucial. Take accurate measurements of your bust, waist, and hips, and always check the size chart for each item. Lulus provides detailed measurements for every piece, so you can shop with confidence.

Read the Reviews

One of the best features of shopping at Lulus is their comprehensive review system. Customers often include photos and detailed feedback about fit, quality, and styling. Pay special attention to reviews from shoppers with similar body types to yours.

Take Advantage of Sales and Promotions

Lulus regularly offers sales and promotions. Sign up for their email list to get:

  • Early access to sales
  • Exclusive discount codes
  • Birthday surprises
  • New arrival notifications

Pro Shopping Tips

  • Shop during major sale events like Black Friday and end-of-season clearances
  • Use the “Notify Me” feature for sold-out items in your size
  • Check the “Sale” section regularly for hidden gems
  • Follow Lulus on social media for styling inspiration and exclusive deals

Building Your Lulus Wardrobe

Start with the Basics

Before splurging on statement pieces, invest in versatile basics that can be styled multiple ways:

  1. A Little Black Dress: The ultimate wardrobe staple that works for almost any occasion
  2. Classic White Button-Down: Dress it up or down for endless styling options
  3. Well-Fitting Jeans: A good pair of jeans is worth its weight in gold
  4. Neutral Blazer: Instantly elevates any outfit
  5. Comfortable Heels: For when you need to look polished without sacrificing comfort
Lulus Evening Wear

Make a statement with Lulus’ elegant evening wear collection

Add Statement Pieces

Once you have your basics covered, it’s time to have some fun with statement pieces that reflect your personal style:

  • A bold printed dress
  • A colorful blazer or jacket
  • Statement jewelry
  • Trendy shoes or boots
  • A unique handbag

Mix and Match

The key to getting the most out of your Lulus wardrobe is learning to mix and match pieces. A single dress can be styled multiple ways with different accessories, shoes, and layering pieces.

Quality and Sustainability

While Lulus is known for affordable fashion, they don’t compromise on quality. Most pieces are made from durable materials that can withstand regular wear. However, like any fast-fashion retailer, it’s important to:

  • Follow care instructions carefully
  • Invest in quality pieces for items you’ll wear frequently
  • Consider the cost-per-wear when making purchases
  • Donate or resell items you no longer wear

What Customers Are Saying

“I’ve been shopping at Lulus for years, and I’m always impressed by the quality and style. I get so many compliments on my Lulus dresses!”

— Sarah M., Los Angeles

“As a bridesmaid multiple times, Lulus has saved me so much money. Their bridesmaid dresses are gorgeous and affordable!”

— Jessica T., New York

“The customer service is amazing, and the return process is so easy. I feel confident ordering from Lulus knowing I can return anything that doesn’t work.”

— Emily R., Chicago

Returns and Customer Service

Lulus offers a generous return policy, which is essential when shopping online. You can return most items within 30 days of purchase for a full refund. Their customer service team is responsive and helpful, making the shopping experience stress-free.

Return Tips

  • Keep all tags attached until you’re sure you’re keeping the item
  • Try items on as soon as they arrive
  • Take photos if there are any quality issues
  • Initiate returns promptly to ensure you’re within the return window

Final Thoughts

Lulus has earned its reputation as a go-to destination for affordable, stylish fashion. Whether you’re building a wardrobe from scratch or looking to add a few key pieces, Lulus offers something for everyone. By shopping smart, taking advantage of sales, and investing in versatile pieces, you can create a head-turning wardrobe without breaking the bank.

Remember, the best wardrobe is one that makes you feel confident and comfortable. Don’t be afraid to experiment with different styles and step outside your comfort zone. After all, fashion should be fun!

Ready to Transform Your Wardrobe?

Visit Lulus today and discover thousands of stylish pieces waiting for you!

Shop Lulus Now

Happy shopping, and may your closet be forever fabulous!